Founded in 1914, AIGA is the oldest and largest professional association for design, representing "more than 22,000 design professionals, educators and students through national activities and local programs developed by 64 chapters and 240 student groups."
The AIGA National Design Center on lower Fifth Avenue currently has on view selections from Three Sixty Five 30, The best design from 2008, the organization's renowned, annual design competition. Widely known as "the most selective statement on design excellence today," the competition is judged on "aesthetic judgments and an evaluation of communication effectiveness." The jury (made up of design pros from agencies throughout the U.S. as well as from Toronto and Stockholm) takes into consideration each project "within the context of its purpose, content, objective, audience and resources." Out of over 3,700 entries, AIGA selected to exhibit 182 to represent the best in communication design for 2008.
The competition was broken down into seven categories: Informing, Packaging, Promoting, Entertaining, Branding, Experimenting (sorry, I didn't get any pics from this category), and Book Design (which I did not see at the exhibit but you can see online). There were so many great examples of great design. Not surprising, Pentagram and Stefan Sagmeister had multiple entries. See my photos below of some of my favorite entries and see much more at AIGA's website at designarchives.aiga.org. Through November 25th.
BRANDING: 826 Valencia Products, San Francisco, Creative Directors: Jill Robertson, Jason Schulte
BRANDING: Maison Theatre Platform, Montreal, lg2boutique, Creative Director: Claude Auchu
BRANDING: Museum of Arts and Design (MAD), New York, Pentagram, Creative Director: Michael Bierut
ENTERTAINING: Obsessions Make My Life Worse and My Work Better, New York, Sagmeister, Inc, Creative Director: Stefan Sagmeister
ENTERTAINING: 2009 Desktop Calendar, Minneapolis, Studio on Fire, Creative Director: Benjamin Levitz
INFORMING: A_B_peace & terror etc. The computational aesthetics of love & hate, London, The Luxury of Protest, Creative Director: Peter Crnokrak
PACKAGING: TCHO Luxury Chocolate packaging, San Francisco, Edenspiekermann, Creative Director: Susanna Dulkinys AND Stripes Thunderstick packaging, Austin, McGarrah Jessee, Creative Director: David Kampa
PACKAGING: Coca-Cola Aluminum Bottle, San Francisco, Turner Duckworth, Creative Directors: Bruce Duckworth, David Turner
PACKAGING: Everything That Happens Will Happen Today CD, New York, Sagmeister, Inc, Creative Director: Stefan Sagmeister
PROMOTING: Art + Activism Lecture Series, Venice, CA, UCLA DMA, Creative Director: Henri Lucas
PROMOTING: Curl Conscious Campaign, New York, Bumble and bumble, Creative Director: Helen Steed
PROMOTING: Hugo Fleury, Montreal, lg2boutique, Creative Director: Claude Auchu
PROMOTING: In Our Nature Tour, Berlin, Creative Directors: Stefan Guzy, Bjorn Wiede
PROMOTING: Love Yourself, New York, Creative Director: Taber Calderon [My personal favorite. Love it!]
PROMOTING: Pearl Street, Lafayette, CO, Steve Bullock Design, Creative Director/Illustrator: Steve Bullock
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