Studio 54: Night Magic exhibition at the Brooklyn Museum
This is your last week to check out the Brooklyn Museum’s massive Studio 54: Night Magic exhibition chronicling the legendary nightclub’s three years of glamour, disco, and debauchery. On view are 650 objects documenting the venue’s history including photos, film, music, architectural plans, design sketches, ephemera, and lots of fabulous ‘70s era fashion.
Founded by two Brooklyn natives who met while attending Syracuse University, Ian Schrager and Steve Rubell, the club was housed in a former opera house at 254 West 54th Street. The Gallo Opera House, constructed in 1927, later became the WPA Federal Music Theatre, then the New Yorker Theatre in the 1930s. CBS took over the building in 1943, recording television shows such as What’s My Line?, The $64,000 Question, Password, and Captain Kangaroo from the vast network’s 52nd studio, Studio 52. In 1966, according to the Brooklyn Museum, the Velvet Underground recorded their first album in the same building. In 1977, Schrager, Rubell, and Jack Dushey, a business partner, leased 254 W 54th Street for their nightclub, dubbing it Studio 54 in reference to the street address.
The businessmen assembled an innovative creative team who worked for months to transform the space, incorporating the original theatrical architecture with luxe décor that accommodated evolving, elaborate sets and state-of-the-art sound and kinetic lighting systems. In lieu of disco balls and lit-up dance floors, which they considered outdated at the time, they hired set designers Richie Williamson and Dean Janoff to create the iconic Moon and Spoon graphic—an eight-foot wide crescent moon with a row of blinking lights leading from a coke spoon up to its nose. The moon adorned the back wall of the club as a cheeky wink to “the popularity of cocaine,” according to the museum.
Studio 54: Night Magic exhibition at the Brooklyn Museum
FIorucci Skirt, Antonio Lopez and Juan Ramos,1977
Fiorucci Ribbon Skirt, Antonio Lopez and Juan Ramos,1977, remade 2019
Studio 54 VIP Complimentary Drinks tIcket. Gil Lesser designed the club's deco-style logo.
L-R: Fiorucci Blouse, Antonio Lopez and Juan Ramos, 1977; Dress, Stephen Burrows, 1978; Pleated Gold Lame Gown, Zandra Rhodes, 1977.
Model Pat Cleveland dances in the Rhodes gown at Studio 54 in the Guy Marineau photo (1977) above the display.
The Moon and Spoon with Planets, designed by Richie Williamson and Dean Janoff
L-R (bottom): Halter, worn by Liza Minnelli, circa 1979; Evening Ensemble worn by Elizabeth Taylor at the Academy Awards, 1976; Dress worn by Liza Minnelli, 1978; (top) White silk and sequin ensemble worn by Liza Minnelli, 1977, all designed by Halston.
Bianca Jagger, May 2, 1977, photo by Rose Hartman
L-R: Sarong Gown, Halston, 1977; Low-Back Slip Mio and Ruffle Skirt, Norma Kamali, 1977; Super Flare Dress, Norma Kamali, 1977
Brooke Shields and Mariel Hemingway at Studio 54, 1977, photo by Adam Scull
Studio 54 with Balloons, 1978, photo by Tod Papageorge
Western Union Mailgram from The Andy Warhol Museum collection
Elizabeth Taylor, Halston, and Bianca Jagger at Taylor's birthday party, March 6, 1978, photo by Allan Tannenbaum
Two pairs of Halston metallic sandals worn by Elizabeth Taylor to events at Studio 54 in 1978.
Studio 54 guest list from April 7, 1978
Steve Rubell, Liza Minnelli, Bianca Jagger, and Andy Warhol, April 1978, photo by Roxanne Lowit
Fashion Designer Issey Miyake and Fashion Editor Diana Vreeland, 1978, photo by Adam Scull
When Studio 54 debuted on April 26, 1977, the club instantly became a Mecca for revelers from all walks of life, or as the museum puts it “people from different sexual, sociopolitical, and financial strata.” Preceding the onslaught of the AIDS epidemic, the club offered a place to experience “sexual, gender, and creative liberation, where every patron could feel like a star,” according to the press release. The venue was a late-night playground for the biggest celebrities of the day, from movie and television stars, artists, models, singers, dancers, rock stars, writers, fashion designers, and many more.
Despite its success—with desperate mobs trying to get past the doormen each night—shady business operations led to police raids of the venue which eventually landed Schrager and Rubell in prison briefly for tax evasion. (President Obama granted Schrager a full pardon in 2017.) The two were locked up in February 1980 and Studio 54 was sold in May of that year, with Schrager and Rubell staying on as consultants. The last hurrah they helped organize was a "Busby Berkeley-inspired" Sweet 16 birthday party for Calvin Klein’s daughter in October 1982. The pair went on to open another popular nightclub, the Palladium, as well as boutique NYC hotels including the Royalton and The Paramount.
Anton Perich's photos of Jerry Hall and Patti Hansen, 1978, and his "machine paintings" of the images
Clockwise from top left: Two Men on Couch, circa 1978; Untitled, circa 1978; Untitled, circa 1978; and Untitled, circa 1978 all by Anton Perich
Velvet, Lamé, and Rhinestone Dress, Zandra Rhodes, circa 1979
L-R: Dress (Look 9), 1979 and Dress, 1978, both Zandra Rhodes; Dress (purple silk charmeuse), circa 1976-79, and Dress (from "Romantic Chiffon" Collection), 1974, both Giorgio di Sant'Angelo; V-Neck Blouse, 1979, Kenny Bonavitacola
Donna Summer Sings, April 26, 1979, photo by Allan Tannenbaum
Red Balloons, Valentine's Day 1979, photo by Dustin Pittman
Halloween 1978, photo by Hasse Persson
L-R: Top, 1978, Gauntlet Gloves, 1978, and Hooded Catsuit, 1978 all designed by Larry LeGaspi; Wrap Jumpsuit, 1979, Kenny Bonavitacola; Asymmetrical Catsuit, 1978, Larry LeGaspi
Studio 54, acrylic and silkscreen ink on linen, 1978, Andy Warhol
Bulgari Sapphire Sautoir worn by Elizabeth Taylor to Studio 54 on May 21, 1979. Richard Burton gave Taylor the 62-carat Burmese sapphire necklace for her 40th birthday.
L-R: Norma Kamali's Sleeping Bag Coats circa 1979 and 2019 (silver), Silver Lame Parachute Dresses 2020 (top) and Slinky Dress (pink jersey), 1977, remade 2019:
Zandra Rhodes' pleated lame dress, 2019
Heavy Stud Thong Slip Mio Swimsuit, 2019, Norma Kamali; Powernet and rhinestone dress, 1991, Giorgio di Sant'Angelo and Martin Price
Studio 54 Jeans by Norma Kamali (men's and two pairs of women's), 1980, and a pair of Calvin Klein jeans
Rubell contracted HIV and passed away from AIDS related illnesses in 1989. Schrager has continued his success as a hotelier, launching the Delano in Miami, the Mondrian in Los Angeles, and more recently Public in NYC’s Lower East Side.
Though only open for 33 months, Studio 54 has had an indelible influence on pop culture and sets an imposingly high bar for nightclubs and party promoters today. Do the hustle over to the Brooklyn Museum and be transported back to the extravagance of this boogie wonderland!
Studio 54: Night Magic
Brooklyn Museum, 200 Eastern Parkway, Prospect Heights, Brooklyn
Closing November 8, 2020
Tickets: $20